Web Design Services

Company online presence analysis and audit

Webblar analyzes businesses and fashions research reviews that compare them to leaders in their industry. These are utilized in creating campaigns that advance benchmarks of success.

Complete company analysis

A complete, company analysis and audit includes your site and campaign’s research for getting a clear understanding of your industry. It also determines your current position within your marketplace versus your main competitors.

Whether you are planning a new website design, or evaluating the performance of your current website, key metrics should be reviewed to determine how well your website will communicate your brand story, and create customer conversions. An analysis of your online presence encompasses several key performance indicators (KPI’s) and provides a list of recommendations and opportunities for your brand. Your business relies on your website and digital marketing collateral to perform. The insights gained from an online presence analysis can help businesses formulate agile marketing programs that correct traffic and conversion problems, creating a measurable impact on sales.

Effective Web Development Solutions

Our team reviews in-page analytics to provide a thorough review of your website, including:

  • Click-through rate
  • Bounce rate
  • Local and global SEO
  • Search term performance
  • Time spent on website
  • Traffic data per page
  • Audience traffic and heat map data
  • Traffic conversion rate
  • Social media and email marketing (off-site optimization)
  • Conversion rate optimization (CRO)

Ongoing performance strategy

If your website is achieving traffic goals, but sales and conversions are low when compared to volume of customer visits, an online presence analysis will demonstrate where the missed opportunities are for your business.  Evaluating the user experience (UX) and the brand storytelling, and how the content pulls your customer through a journey that influences a purchase decision is vital.   Webblar will help you learn which terms, keywords and search strings generate the highest return on investment for your business.

Projects optimizing behavior

How would your business rate the quality of leads that are generated through your website and digital marketing campaigns?  The success of lead generation programs should never be judged on volume, but rather on the conversion rate of each lead, and ultimately the amount of sales.  What call to action activities are present in your marketing program that encourage engagement, loyalty or retention from customers?  We will take a look at data that reflects the online sentiment that consumers have for your brand, and discuss how to deepen your relationship with customers, and build brand loyalty. 

Effective Web Development Solutions

We offer real time analytics, in-page analytics, market analysis, content auditing, competitor auditing, customer auditing, and influencer analysis. We also create “personas”, which is an effective way to understand the needs of your users while prioritizing the features and functionality of your personalized strategy for success. Some of the useful features within our analytics program include: custom filters, automated tasks, event tracking, funnel visualization, assisted conversions, visitor flow, reverse goal paths, plus many more services dependent on what your company requires.

21

Companies analyzed

12

Market analysis

16

Content auditing

10

Customer auditing

13

Event tracking

15

In-page analytics

 
 

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Get a professional analysis/audit of your online marketing and branding strategy tailored specifically to meet your needs.

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